They are doing so because the likes of Loaded magazine et al have become interested in it and are now shoving it down the throats of those who had previously sneered at the game.
Grant and his mates are hilariously displaying their ignorance of the sport with one lad piping up with....
"My daddy has an executive boxth (sic) at Spursth (sic) United which has canapes, vol-au-vonts and a choice of Cinzano and Pimms for drinkies.... there's also a close-circuited TV which showed the match going on in front of us if you really wanted to see some football."
And last, but not least, Mitchell & Webb's, take down of the over-saturated and over-hyped coverage of the game that seems designed to wear down the most fanatical of fans into watching the golf instead....
Too much is more than enough when less can easily be more and so much more enjoyable.
The younger of you have no doubt guessed correctly that I'm on the final sprint towards being middle-aged and have a Luddite-esque opposition to this new-fangled nonsense.
While the facilities being improved inside football grounds has been very much welcomed (loved the terraces back in the day but the sciatica I've acquired since they went would not survive a return), the coverage and promotion of the game is loud, bombastic and bloomin' well irritating (and that's being polite).
As a kid who although was born in Scotland was raised in England, the football diet every weekend was the following.
BBC would have Match of the Day with two or three English games - that more often than not would include one or two games from the lower divisions with highlights of a Scottish Premier League game at the end.
ITV would have The Big Match with two English games - one would occasionally be from the lower leagues - and a Scottish Premier League games as well.
The English TV audience back in the 1980s would have seen football from across England's divisions and Scotland's top league and thus have a greater knowledge of the scenes in Divisions Two, Three and Four along with what was going on north of the border.
School the following Monday would have us not only talking about - for example - Ian Rush scoring for Liverpool, Lincoln smashing Bournemouth 9-0 (as did happen in 1982) and Eric Black's winner for Aberdeen v Celtic.
We did so because we had seen it on the telly the previous weekend.
Come the 1990s and Sky hovered up the rights for TV coverage. Every camera, purse string and programme would be aimed squarely at the rebranded English top flight - given the new name of the Premier League.
BBC would show a highlights package but the lower leagues and the Scottish top flight would be discarded - not only on Match of the Day but on their Saturday lunchtime preview show, Football Focus.
The new generation coming into football as a sport to play and follow would therefore only really know the ins and outs of the English Premier League as 95 per cent of the time, as it was more or less the only thing on the telly.
Which in turn led to a growing ignorance of the English lower leagues and Scottish football.
Social media users of a certain age posting blindly on Twitter that Scottish clubs have done nothing in the game's history have to be reminded of Celtic, Rangers and Aberdeen have won European silverware and that Dundee United once took Barcelona apart in the Nou Camp.
I am reminded of the idiot who remained convinced that Alex Ferguson had been at Manchester United all his life - going so far as to deny his Aberdeen past that earned him his job at Old Trafford - let alone his managerial stints at St Mirren and East Stirlingshire.
And don't get me started on those who have never heard of Bob Paisley - a manager who was more successful than Ferguson in Europe.
Back in the day you could rattle off starting XIs of lower league sides like Blackburn, Brighton etc as you had seen them on Match of the Day or the Big Match recently.
Today's generation - unless they support such clubs themselves - couldn't tell you who the modern-day versions of Simon Garner or Neil Smilie are.
Match of the Day tried to rectify this situation with the lower English Leagues by showing The Football League Show which gave coverage to those divisions below the Premier League.
It was a good programme but the high yins at the BBC missed a trick by putting it on after Match of the Day which would finish close to midnight with many viewers of a mind to go to bed.
Putting The Football League Show on before Match of the Day would have been the better option as it would have been the perfect appetiser for the main course.
And would have likely drawn in more viewers who at 9.20pm on a Saturday may have been more awake and more receptive to watching some extra football.
Not to mention tagging on some Scottish action so that certain users of social media do not make themselves look stupid when posting random, ill-informed comments about the game north of the border.
ITV have also been culpable as well when they had the contract to show live European games and highlights.
The European Cup was rebranded as The Champions League back in - coincidentally enough - 1992 and ITV saw fit to take this as being some kind of 'Year Zero'.
Their buffoon behind the microphone, Clive Tyldesley, would rant on about how this particular European Cup success was a particular club's first - even though they had won it many times before the great rebranding of 1992.
Goal-scoring records before 1992 just wouldn't count because Clive said so as if European football had only begun to exist in 1992.
It was bad enough that the European Cup had become so bloated in this rebranding (having knockout stages all the way through to the final was more exciting - trust me) but to have a rich history that included, Di Stefano, Puskas, Cruyff and the Liverpool teams that won four European Cups in eight years just wiped out on a whim was nauseating.
Worth remembering that the main reason why the big clubs in Europe wanted a Champions League was to prevent so-called diddy teams having their day against them.
No more Steaua Bucharests, Dinamo Tbilisi or Red Star Belgrades here if the big names from La Liga, the Premier League and Serie A can avoid it.
BT Sport now have the European contracts and they seem a bit more respectful of the competition's history than ITV ever were so hopefully the upcoming generation watching them will be more informed of what went on before.
As for domestic coverage, it's still: "PREMIER LEAGUE, PREMIER LEAGUE - YOU WANT PREMIER LEAGUE... YOU NEED PREMIER LEAGUE...IF YOU DIDN'T WATCH PREMIER LEAGUE ON MURDOCH'S FAVOURITE CHANNEL YOU WOULD HAVE TO....etc".
Watching football being played at the highest level is a joy but so too is watching it at other levels outside England's top flight and the bloated Champions League.
It is a pity the boys in TV forgot that