Dundee and Celtic this week mooted in public the idea of playing a competitive league fixture across the Atlantic.
Cue endless drivel about "promoting the game", "building the franchises" and "developing the brand".
Once you cut through the bullshit, you find the real reason.
"There's gold in them thar hills!"
Yes big bucks is the main motivation here. A pointless PR exercise designed to get the suits a nice little junket abroad.