Namely, the clubs themselves getting out the megaphones and drumming up interest in season tickets for the new campaign.
Various gimmicks and promotions are staged in order to try and attract last season's subscribers, and others who didn't buy into the dream, to part with a three-figure sum in the hope that you are going to entertain them.
You can't help but hum the tune to The Who's "Tommy's Holiday Camp" when being presented with this.
It is always comical because you get the impression that clubs really haven't caught on to why we come out in the freezing cold every Saturday and pay for the privilege.
Some people tend to forget that this is a football club not a department store with a load of unwanted and expensive gadgets it needs to get off its hands.
Our older relatives drummed into us at an early age that we would support you. Of course we're going to come - provided you fulfil your end of the bargain and try to entertain us.
Of course it's easier to do this on the back of a good season.
Celtic had a good campaign and so fans will want to book their places lest they lose out on the chance to see them.
Hearts have reported record season ticket sales.
However, this will be the third year in a row that revenue from that front has been high - albeit, the first season in three in which a bumper sale is being viewed as a bonus, not a means of survival.
Hibs, while failing to get promoted, look good to shift a few briefs as well.
Signs were there that a corner was turned and fans will back them to finish the job off this time.
But in terms of over-egging the sales pitch, one club is trying to generate excitement of a successful campaign lying in wait but at the same time, conveying the impression that they're desperate for your cash.
One senses that the Dave King honeymoon at Rangers is starting to lose its initial spark.
A section of fans are now starting to ask the questions that everyone else had been raising in the past.
Where's this warchest Dave?
After all, before he seized the reins of power (admittedly, a certain Mike Ashley is still pulling the strings) we heard talk of how he was going to inject £30million into the club.
Then that figure went down to £20million... then £10million.
And now we have the sight of him and his trusty sidekick Paul Murray making a plea for Rangers fans to snap up 45,000 season tickets.
The same King who once called upon fans to boycott matches last season.
Who sneered at those who ignored it and continued to back their team (their much-needed cash probably helped keep it going at the time).
And the very same man who demanded that the CVA that could have saved the old incarnation of Rangers from being liquidated back in 2012, be rejected. http://www.bbc.co.uk/sport/0/football/18360427
Lest we forget annoying the club's NOMAD on the London Stock Exchange, WH Ireland, to the point where they walked out on Rangers - telling them you were going to fire them Dave wasn't a wise move.
Then of course, said Stock Exchange chuck Rangers out of their gang because they (drum roll.....) did not have a NOMAD.
Promises of registering on the ISDX market appear to have fallen by the wayside (and word has it King and Co would need to do some serious persuading for ISDX to even think about letting them in).
Mike Ashley's loan of £5million still remains unpaid - despite Dave bragging about his own fantastic wealth not so long ago.
And how could we forget those onerous contracts?
All very strange behaviour for a man who told his kids that he would not be buying their beloved Liverpool but would splash their inheritance on the Rangers.
And the pig on that Pink Floyd album cover once again hoves into view....
Instead, the punters are going to bring in the loot.
And while many will buy season tickets out of the blind loyalty that afflicts football fans across the nation, there are some beginning to realise the following....
"We've been here before."
The memory of Craig Whyte's year in charge of the old club is still fresh in the minds of those who now support the reformed version.
And so far the promises of Dave King are proving to be as hollow as an Easter Egg that doesn't have the decent chocolate wrapped in a plastic bag inside.
Being able to show you could, at a push, sell ice to Eskimos is one thing but not fulfilling the promises you had won an EGM on the back of is another.
And having such emphasis on delivering a successful promotion campaign being placed upon the punters, instead of the chap who said he'd do it himself a while back, has rightly had a section of supporters begin to question Dave King's actions.
When you look back at what he was saying back in February 2014, in an official statement he released, the number of questions grow. http://www.dailyrecord.co.uk/sport/football/football-news/dave-king-official-statement-rangers-3185424
Now that he is the man in the Ibrox hotseat, where is the capital injection? Where are the funds 'benefiting the team'? Oh there's a couple of cheap transfers on the way?
A player who couldn't pass Birmingham City's medical last week and another who has only a year or two left of playing.
Infrastructure? One of the first things that Hearts owner Ann Budge addressed when she took control. So far, little appears to be done at King's end.
"If we cut our costs to suit our present income we will remain a small club and Celtic will shoot through 10 in a row - and beyond - while we slug it out for the minor places"
The old incarnation had to suck up the dominance of Celtic and the new firm of Aberdeen and Dundee United between the late 70's and mid-80's before it got it's act together. Rangers 2012 can do the same.
"That is not the Rangers that I grew up with and not the Rangers that we should be passing down to our children and grandchildren"
But given what happened back in 2012 - and indeed the years proceeding that which brought that club to the financial abyss (and a certain Dave King was also a member of the board back then) - surely to ensure that liquidation Mk II does not happen again?
Dreaming is all well and good, but losing perspective can be damaging in the long-term.
"Financial transparency should now be a non-negotiable requirement of the fans prior to investing in season tickets"
Now, were I fan of your club Dave, I'd be asking the following. If you had so much to put into the club before last March's EGM....
Why don't you rid the club of the monkey that is Mike Ashley and not only his loan but buy out his shares as well?
Why don't you confirm or deny once and for all the allegation that is flying around that more than £200k leaves Ibrox every month?
Why don't you reveal what the budget plan is and how you intend to ensure the club doesn't breach it?
Why don't you pay off the contracts of the former staff members, Ally McCoist and Kenny McDowall, who are currently seeing out their deals on 'gardening leave'?
Why don't you confirm or deny once and for all that the club is said not to have any line of credit?
Why don't you come clean on what really happened with the NOMAD situation? You said you had one before you took power in March yet the Stock Exchange threw Rangers out for not having one. Why?
And why don't you come clean on why it is a struggle for the club to get onto the ISDX market? Surely the fans were being assured not so long ago that this would be 'a formality'?
Answer those and then you might instil some confidence in the prospective season-ticket buyer.
Before his acolytes start sneering, "how dare you ask such silly questions", he was asking similar ones of the previous board back in February 2014 in the aforementioned statement.
Strangely enough, he doesn't seem to keen to answer such questions himself.
He must feel compelled to follow the new club's tradition as the previous board were not exactly racing to answer queries about the financial situation at Ibrox themselves.
It seems that instead of a South African gold mine, King is merely dishing out band-aid plasters that he got the last time he passed the chemist at Glasgow airport.
The longer this situation goes on, the more people will think all his bragging was just a sham.
Because as he said himself back in that statement of February 2014....
"I remind fellow supporters of the old adage - fool me once shame on you, fool me twice shame on me"