Many lapped it up. You had supporters understandably fancying cracks at serious silverware and the chance to see how their heroes would shape up against what the continent had to offer.
Others were no doubt keen to go on junkets abroad to see what it was like to get a suntan that wasn't electricity-assisted.
Nomads, warchests and good times were promised - as well as "challenging" that naughty Mike Ashley "like he had never been challenged before".
We're nine months into this supposedly easy labour but alas, there have been complications with the evolution of a new prosperous club running into difficulty with promises of hope being somewhat premature.
There was a grain of hope thrown out to appease the blind faith squad and also to mock the doubting Thomas crew when Dave King announced at the Rangers agm last November that he had some good news.
You recall that five million quid loan from Ashley that had been hanging around the neck of the Ibrox club like a very dodgy Transvaal neck-tie?
Worry no more. Dave said he and his gold mining pals had raised the loot and were all set to repay Mike - he of the Sports Direct workhouse.
As a matter of fact, Dave just snapped his Voortrekking fingers and the ostriches whisked over the loot within the hour.
In the recent court case involving King v Mike, Dave's top legal wigs said in front of a presiding judge that the loan had been paid off?
The following day, Ashley's Crane, Poole and Schmidt tribute act said that no such payment had been made.
It was subsequently revealed that King, who had previously contributed to a tax system that help prop up the Apartheid regime but tried to diddle the current democratic one out of some much needed income, had been economically truthful re the Ashley loan.
The latest glib version was that he was £500,000 short of the full amount but would have it for Big Mike soon (lest the hired goons be sent round to collect).
It should be of no surprise that somebody, who when being convicted of 41 tax offences was described as being a "glib and shameless liar", would not be adverse to a spot of fibbing.
After all, how do we get from raising the cash within an hour and paying off the loan to not paying off the loan because we're 500 grand short?
It seems the penny is beginning to drop amongst some scrutinisers and we look forward to any follow up analysis in due course - although it must be said that such critical analysis has been slow in coming which is surprising given there's been more holes in the defence of King's promises than the British armed forces' at Singapore.
Then last night came this exclusive from freelance journalist Phil Mac Giolla Bhain.
To say it came out of the blue would be an understatement but it only goes to show what treasures lie in wait once you start to do a little bit of digging without waiting for a waiter to serve you a tasty morsel.
Football club owner seeks talks with other clubs? What's wrong with that you may ask?
King's letter does kind of go the opposite direction to this piece of bombastic nonsense he issued on the Rangers website.
Presumably, not long after sending that out, other clubs may have told him where he could stick his tough guy act? Scrappy Doo this boy aint.
This "let's chat" approach seems to have had some effect already but unlike Stewart Milne, other clubs should be telling him that promotion to the top league is by merit only and any moves to reconstruct the top flight must be implemented two years in advance.
They should also tell him to drop the culture of entitlement and to detoxify the brand he represents - 276 creditors being repaid either in full or by CVA (like the one King rejected back in 2012) would be a major start.
Paying off all his club's loans racked up since its birth in July 2012 would help move it forwards.
Footballing Armageddon did not happen when the old Rangers died - if anyone has found the last three years difficult, it's been the version of Rangers that took the empty space that the league had to offer.
A lot of their problems could have already have been solved had King been true to his promises.
Instead we have a Nomad-less club that was thrown off the Stock Exchange, a warchest that contains moths and a loan to Mike Ashley which doesn't appear to have been paid - contrary to last month's propaganda.
Kings can have their coronation but unless the great Ibrox Boer starts ruling with a degree of secure authority, he is hurtling his way towards becoming the Louis VXI of Govan.