The Celtic support's decision to wave Palestinian flags at last week's European Cup tie at Parkhead against Israeli side Hapoel Be'er Sheva drew the ire of many outsiders when they should have been applauding.
Israel, a country renown for its denial of basic human rights towards Palestinians, enjoys a trade and sporting freedom that was denied to fellow apartheid state South Africa before that nation cast off their despicable system of 'government'.
The apartheid comparison is not erroneous, nor is it tossed in Israel's direction as a throwaway insult.
As a former Prime-minister from South Africa's apartheid era (who also openly supported the Nazis in World War II), B, J Vorster said: "Israel is an inspiration for us".
While economic and sporting sanctions would eventually be imposed upon South Africa, and were significant in pressurising that nation to reform, no such equivalent has been applied to Israel.
Both Amnesty International and Human Rights Watch have catalogued extensively on the abuses - ranging from freedom of movement to torture, false imprisonment and murder - committed by Israeli state forces on Palestinian civilians.
Yet no western nation has been willing to impose sanctions on Israel - which is why ordinary citizens around the globe feel compelled to make a stand for their fellow human beings in Palestine.
No matter how big or small that protest may be. After all, Palestinians themselves face punishments from the Israeli state ranging from beatings and internment without trial if they did so themselves.
Politics should be kept out sport is the traditional tired old cliche spewed by those uncomfortable about being exposed to the harsh truth that their own little world is not so cosy after all.
Yet sport is one of the few avenues open to non-politicians who, after being unimpressed with their elected representatives' efforts, choose to try and do something a about an injustice themselves.
A team representing Israel was in town last week and folk in Glasgow saw an opportunity to highlight the injustice suffered by the Palestinian people and took it.
And so Palestinian flags were waved in support of a people that do not enjoy the same freedom of speech and movement principles that we enjoy.
Did this spark off a debate re-examining Israel's position in the world? Not exactly.
Instead of the main focus as to what the protest was actually about - namely something that is more important than a game of football - coverage centred on how European football's governing body, Uefa, would be imposing a fine upon Celtic for their fans making a political statement.
Meanwhile, some just sneered and many others failed to see the point.
A similar group of people made a protest at a sporting arena when the South African rugby team toured the UK in 1969.
They too were vilified at the time but history has since shown them to be in the right then and now.
Thankfully there was a rogue voice in the media that did see the wider picture but so many scribes were hung up about the bogeyman that was a possible 'Uefa fine'.
After all, you would think those Celtic supporters were the first set of football fans to make a protest on behalf of the Palestinian people....
As for keeping sport out of politics, as Palestine's own football association would tell you, that would be very hard to do given that politics regularly interferes with their own enjoyment of sport.
Last year, the Palestinian FA tried to take matters into their own hands and lobbied for world football governing body, Fifa, to expel Israel from its organisation as it had done with apartheid South Africa many years ago.
One would expect western media to provide an indepth analysis of the Israeli-Palestinian situation in both a political and footballing context.
Bizarrely, the main topic of discussion to arise within the UK from this was how expelling Israel from Fifa would harm Wales' chances of qualifying for Euro 2016.
Never mind human rights abuses being committed by one nation against another - let's remember that Wales must qualify for a tournament.
The Palestinian motion was withdrawn because of a lack of support - the football fraternity within Fifa didn't really seem to care too much. There was lunch to had after all.
And cue our caring boyos from the Valleys breathing huge sighs of relief that their qualifying win over Israel wouldn't be declared null and void thus keeping those brave, principled Dragons on track for Euro 2016.
It seems the spirit of Carwyn James and John Taylor - Welsh rugby men who both made public stands against apartheid South Africa - have long since disappeared.
As for Celtic, Uefa probably will fine them. They should tell them to stuff it but will probably cough up as long as they can stay in the lucrative European Cup group stages.
Their fans though have provided an apt response with a crowd funding appeal online inviting those to pledge money to match any fine Uefa hands down to their club.
At the time of writing, they have raised £129,000 with the money intended to go to Palestinian aid relief charities.
Should they draw an Israeli team in Europe again next season, we can assume they'll do the same again.
As should any other Scottish club. Or English, French, German, Italian, Spanish (etc) club.
The Israeli journalist Amira Hass - a woman renown for exposing the plight of the Palestinians to wider world - once described how her parents turned down a house offered to them upon arrival in Israel.
Their reason being that having been made refugees by the Nazis in their native Yugoslavia themselves because of their (Jewish) ethnicity, they could not take the home of a fellow refugee who, like Hass' parents, had been forced to abandon their dwelling.
Having looked in from the other side, Hass said her parents couldn't do what had been done to them.
It's high time others should try and look from the other side.
Maybe they'll see that life is more important than waving a flag at a football match.
Shame on them if they don't.