However, to pull the trick off, you need to be really convincing.
So convincing that if you are using it to put one over on another person - and they come back with a response, the picture that you have already painted will barely register a dent.
Back in March, prior to Dave King winning the Rangers EGM, Irish journalist Phil Mac Giolla Bhain was commissioned to write this piece for "The Belfast Telegraph: http://www.belfasttelegraph.co.uk/sport/football/scottish/rangers/rangers-saga-at-ibrox-is-far-from-over-31044724.html
It basically outlined what many outside the Ibrox bubble had stated about the prospects for the new regime.
The content itself was not debated but the author was.
Mac Giolla Bhain had previously published a book on the fall of the previous incarnation of Rangers ("Downfall") which, despite it documenting what had happened, had met with great opposition to its publication.
Copies of the book had front covers torn up while on display in bookshops around Glasgow.
The sellers themselves had to endure harassment for putting the books up for sale.
Save for a public bonfire, you would have thought you had been transported back to a sinister period of history.
Regarding the Belfast Telegraph piece, instead of debating the content of it, a group named "The Rangers Supporters Trust" (RST) took it upon themselves to 'play the man'.
They issued the following which claimed they had contact with the Belfast Telegraph: http://www.therst.co.uk/news/belfast-telegraph-respond-to-rst-complaint/#.VPtI0TowH6Y.twitter
It seemed rather surprising, knowing the publication as I do having spent three years working on and off in Belfast myself - although not for them - that they would back down so easily.
After all, there have been more hostile groups in Northern Ireland than a bunch of football supporters and freedom of speech has reigned supreme with the paper's dealings with them.
So, all quiet since March, until yesterday - when the penny dropped.
Mr Mac Giolla Bhain issued this statement on the affair: http://www.philmacgiollabhain.ie/the-belfast-telegraph-and-the-rangers-supporters-trust/
Within the above link carry not only what has been outlined here, but also correspondence between the National Union of Journalists (NUJ) and the editor of the Belfast Telegraph, Gail Walker.
The NUJ asked for clarification on the claim made by the RST. Ms Walker's response was: http://www.philmacgiollabhain.ie/wp-content/uploads/2015/06/Letter-from-Gail-Walker-290615.pdf
There had been no kowtowing to an angry mob.
From the RST's point of view, they needed a very good PR exercise in light of this.
Something from ... let's say for sake of argument.... a 'fifth level'?
Either an unequivocal apology to all parties concerned - especially the Belfast Telegraph.
Or even something along the lines of: "We are aware of the letter from the Belfast Telegraph to the NUJ and we will be carrying out an internal investigation as to what has happened. We will make no further comment at this point."
Unfortunately, they went with angry deflection: http://therst.co.uk/news/rst-response-to-phil-macgiollabhains-blog/
And this angry denial has left them open to questions.
Particularly, who on the Belfast Telegraph did they actually speak to given the editor's response to the NUJ on this matter?
Try asking them, as I did via Twitter, and they don't seem too keen to respond.
Minor shades of this unfortunate episode with regard to football supporter/media relations: https://www.youtube.com/watch?v=EZBT8CjbjhY
For the record, I do not know Mr Mac Giolla Bhain, nor have I met him.
The only interaction between us, like myself with so many other people, has been via Twitter.
Even if the opposite was the case, it should not deflect from the fact that the RST have some explaining to do.
They say in their statement that they "have all the correspondence" to prove that they spoke to someone at the Belfast Telegraph.
For the sake of their own credibility, it seems that they do need to publish this correspondence otherwise people will think something may not be quite right.
Especially when in yesterday's statement they went onto say: "Since Mr MacGiollabhain is determined to escalate this matter to the Editor of the Belfast Telegraph, the RST will contact her this week...."
You mean you didn't speak to her in the first place when you had made your original statement back in March?
Given that Ms Walker is the editor, only she can make the call on whether or not to use a particular freelance again.
You claimed the Belfast Telegraph had done this yet in her letter to the NUJ she refutes this.
So who did you speak to?
If you did speak to anyone even?
Because the use of a freelance or freelancers is the editor's call and her call alone.
Any other journalist in that building - or any other newspaper office - does not have the position or power to override the editor's decision.
To coin a phrase, "the editor's decision is final".
I'm sure Ms Walker would also be interested in being told who the RST spoke to when they allegedly 'made contact' with the Belfast Telegraph.
Had somebody 'gone rogue' or did the RST actually speak to anyone at all?
We, and no doubt the Belfast Telegraph, await the RST's answer to this important question in due course.
But unlike the boy in the picture at the top of your screen that accompanies this entry, we won't hold our breath.