Talk of a 'European Superleague' is nothing new as it has been previously used by the major clubs as a means of sabre-rattling in order to get bigger slices of the footballing pie.
Now it appears that they are serious about wanting to wolf down the whole cake without an iota of care or responsibility to the European game as a whole.
The Americanisation of (proper) football is drawing near. While the Scottish Football Association recently openly mooted the proposal of introducing a 'draft' system (sick bucket is to your left reader), the big boys are itching for a sealed-off closed shop.
Like they do in the States and Canada with basketball, ice-hockey, baseball and that dull, tedious, monotonous game they have the nerve to call 'football'.
In short, a rich man's cabal where the riff-raff won't be able to embarrass the toffs who think that only having a transfer budget of £200million is a sign of 'poverty'.
The need to 'protect' themselves from (ahem) ruin stems from the fact that some of the teams at the top table have had a bad show of it recently in completing the (very generous) qualification process for the Champions League (that's European Cup to us plebs).
As the AP article cited earlier on in this piece suggests, mega-rich Chelsea (funded by one of the richest men in the world , Russian oligarch Roman Abramovich) may miss out on millions of bucks as their poor start to the English season may see them not make Europe at all.
This may mean that Abramovich might have to use 20 gold bullion bars a night (instead of 30) to light his living room fire.
One can see the vigil taking place at Westminster Cathedral now with thousands grieving at this fantastically rich club's plight.
Ditto Milan who have hard a hard time of it after not reaching the Champions League either - look at what they've been reduced to. Spending thousands and thousands on wages for top class players.
Shocking I know.
And spare a thought for poor old Manchester United. Last season they were absent from the big boys' table because they were not good enough to qualify.
Such was the hardship this caused that they could only scrape the bottom of the piggy-bank to raise the £36million to buy Anthony Martial from Monaco - a fee that could rise to £57.6million when bonuses are taken into account.
Stock the foodbanks now - mega-bucks United need your help.
Now the more observant of you will have noticed I am poking some fun at the filthy rich who think football owes them a living.
One line from that AP article that gave me cause to snort with derision was this:
"... the current qualification system sees too many clubs with vast fan bases, prestige and large stadiums not qualifying through their leagues. Teams like Barcelona and Bayern can target their resources on Europe at key times in the season, knowing there is little threat posed domestically, unlike more balanced leagues in England and Italy."
While in Italy, since Sampdoria's title win in 1991, only three times has the scudetto left the cities of Milan and Turin (and one of those was to strip Juventus of a title won during the bribery scandal).
Ironically, in Germany - one of the leagues cited as having 'little threat posed domestically' to Bayern, since 1990, the Munich club - although the top team in Germany - has been denied the Bundesliga title for 12 seasons.
But let's not allow facts to get in the way of a good bit of propaganda designed to serve a certain purpose.
What really rankles with the big boys is the fact that some so-called 'diddy teams' have the temerity to trip some of them up when on the (ahem) unstoppable march to the big pile of loot designed to supplement the mountain of filthy lucre that they already have.
The Champions League, if you remember, was the idea of the big boys.
Under the guise of making the European Cup 'exciting', it merely served to gerrymander the competition to ensure that the big teams would be consistently slugging it out for the top prize.
With the previous version - knockout stages played over two legs until the one-off final - the chances of being tripped up by a minnow (like Dynamo Tbilisi knocking out Liverpool in 1979) or two big boys being drawn against each other early on (as Milan and Real Madrid were in 1989) were very high.
Some uncouth ruffians (Nottingham Forest in 1979 & 1980, Steaua Bucharest in 1986 and Red Star Belgrade in 1991) even had the nerve to deny the mega-rich the actual trophy itself.
Now the prospect of more 'diddy teams' making it into the Champions League is starting to make the oligarchs choke on their caviar.
Mr Moneybags Abramovich and Signor Mega-Lira Berlusconi have probably been going "s'no fair" at the prospect of them not dining out on swan and chips in the streets of Monaco next year.
After all (and believe it or not), the prospect of Leicester City - yes Leicester City - playing in next season's Champions League fills them (and other big bosses) with dread.
"How can we sell Leicester to the TV tycoons?" they will scream.
Easy - club that's come out of nowhere to usurp a couple of English heavyweights and throw them off their gold-plated perch will play Real Madrid because they deserve to be there on merit.
"But we don't want them - Chelsea have stars and money."
Can't be that good then if Leicester finished above them.
The European Cup under the old format worked. If you were the best in your league, you played in it. If you were the best in that competition, you would win it. Ergo, you were champions of Europe on merit.
Of course being able to buy top players worked well for most of its winners but the leeway for surprise results - and dare I say winners - was healthy enough to make the competition interesting.
Then the big boys got into a huff and threatened to take their ball away if the tournament wasn't tailored in a way to ensure they'd survive the pre-Christmas exit (and if they didn't, they would be suitably compensated with massive amounts of TV money).
Since then, the trophy has gone to the usual collection of bulging wallets.
None of your Steaua Bucharest fairy tales here (apparently Barcelona are still smarting from that shock defeat).
Uefa General Secretary, Gianni Infantino, responded to the latest scheme with the following:
"We are currently having discussions as we do every three years how we can adapt and improve the structures of our competitions."
If the big boys want to throw their rattle out of the pram, let them.
Let them go and form their own version of the NFL and have one big closed-door franchise only tournament which some stupid TV mogul will happily chuck money at.
Sure it will be big, brash and exciting to begin with, but if the clubs carry on as before, a lop-sided pecking order will unfurl.
As you may have gathered earlier, NFL is not exactly a sport I like to watch.
However, as far as closed-shops go, it seems to be run on more egalitarian lines than baseball or basketball in North America is.
Can you see Barcelona (who long sold out their 'more than a club' motto years ago), Manchester United, Bayern, Real Madrid, Milan, Chelsea, Juventus et al agreeing to implement something similar to their new competition?
I doubt it. After a few years, we will more than likely see the scenario of the tournament being dominated by the same two or three teams.
A bit like the leagues in England, Spain and Italy these past two and a half decades.
As for what's left behind, if Uefa would be so kind as to restore the all knockout system that originated back in the 1950s (and didn't really need to be changed in 1992) that would be grand.
Sure the big boys will leave a gaping hole at first but once the dust settles - and the competition begins to generate its own excitement - the game in Europe could actually be allowed to breathe again.
After all, as the old saying goes, you can lose a finger to save a hand.
And in years to come, we'll try to stifle a chortle or two when those teams who dominate the new competition decide the rest are 'holding them back' and breakaway to form another closed shop.
But never underestimate the stupidity of people who have more money than common sense.