Robbie Neilson has again been getting it in the neck by those who "ken whit it's a' aboot wi fitba likesay etc" demanding he turn Hearts' squad of solid professionals into a Holland 1974 tribute act.
"He's no' playin' guid attacking fitba anymair" is one charge levelled at him by those who have failed to grasp that thrashing part-timers like Cowdenbeath 10-0 is a different kettle of fish when up against full-time top flight sides.
Yes Hearts were impressive in winning promotion but they were one of a small bunch of full-time teams surrounded by part-timers lacking both the quality and fitness levels to match them.
The top flight however is packed with full-time teams who can last with sides like Hearts for the full 90 minutes instead of running on empty for the last quarter like many in the second tier.
Free-flowing attacking football was tried early on in Hearts' first season, but pragmatism took precedence once it became apparent the top flight boys were not going to fold as easily as previous lower tier victims had done.
After all, ask the newly-promoted Rangers who are finding that not everyone in the top league is going to roll over for them just because they thrashed some part-timers in their last campaign.
That's not to say that Robbie and Co should be exempt from criticism.
If the detractors can apply a more careful eye on the playing side of Heart of Midlothian football club then more valid points are there to be made.
Namely striker recruitment.
The three that arrived last summer, Bjørn Maars Johnsen, Tony Watt and Conor Sammon have not exactly had Jambos off their seats.
Johnsen may have the excuse that red tape held up his arrival to Edinburgh and is still settling in to life on Gorgie. However, that line can only be stretched so far.
Watt, who famously burst on the scene with Celtic and looked set for great things following a winner against Barcelona, is showing us why he's no longer with the Glasgow giants.
Reason being is that he's an inconsistent sod and if he wants to be within a shout of regaining what he once had, he had better start doing it soon.
After all, if he can't cut it with Hearts then no big club - let alone Celtic - is going to want to splash the cash on him.
Sammon's start-stop form has been a mystery to some given he has previous in scoring in the top tier during his Kilmarnock days.
Sadly he's looking like being another John Sutton who hit the back of the net for Motherwell but failed to hit a barn door when at Hearts.
Sammon may well be like Sutton in that he's the type of player who thrives better when he's a big fish in a small pond.
Hearts fans hope he will soon be able to tread water in Tynecastle's great lake.
The simple fact is that Osman Sow has not been replaced and continues to be missed.
No one can blame Hearts for selling him.
When you get offered a seven-figure sum for a player who is nearing the end of his contract and looks likely to go for free, you take the money.
Sadly, Sow's replacements have not shown that they can hold the ball up in attack, draw other players into the game, be a constant pest to opposing defenders and - crucially - score goals.
Hearts have been creating chances this season but should not have to rely on midfielders and defenders (nice though it is that they chip in) to do the job that the strikers were brought in for.
This is a problem that can be rectified in January's transfer window - although the eye of scrutiny will be looking at management more keenly to see if they can unearth another Sow.
They need to.
Problematic though the scoring issue may be, it is not yet a sacking issue.
Although why this has even been brought up is a mystery.
As stated before - and in previous blogs - top flight football is of a higher quality than the second tier.
Yes it was nice for Hearts to turn on the style and thump teams four or five nil but Hearts were doing it with Premier league players in a second tier league.
Bit harder to do that when the opposition is just as strong if not stronger than you.
A shake up with the striking department may see Hearts' goalscoring fortunes and their results improve.
After all, they're not doing too badly if one looks at the current league table.
But the knee-jerkers will have their moans - even though that when you challenge such people on who should replace Neilson and take Hearts to a new level, they are found wanting.
After all, one can remember Hearts fans cheering when Joe Jordan was sacked only to spend the next two years finding out exactly what Jordan brought to Hearts as they watched their team fight successive relegation battles.
Neilson has not even touched the realm of meeting any sacking criteria and for now should be allowed to get on with his job.
But if you still want your public hanging remember this....
Be careful what you wish for.