I of course use the term 'business' lightly because instead of using bricks to rebuild 'the big hoose', the men in brogues who pose stoically (don't laugh) at the top of the marble staircase are still using straw to try and keep the crumbling tower from collapsing.
For all Dave King's triumphalism and posturing, not much has changed since he performed his Stephen the Usurper tribute act and threw off at least a couple of shackles from the previous board.
Because despite all of the bluster and the Orwellian doublespeak, King is praying that the big bad wolf that is Mike Ashley doesn't come along and blow his straw house down.
Speaking of King, where is Sir Galahad of the Glib and Shameless Order? Hard at work in the Ibrox boardroom, endlessly seeking new ways to get his new toy back on an even keel in order to stabilise itself and resume the push to get Rangers into the top flight of Scottish football while keeping the cash flow at a healthy level?
No, the breaker of 41 counts of tax law has slunk back to South Africa, no doubt having had the true reality of what it means to own Rangers football club these days being hit home to him and also leading to the hollow prophet buying a large stock of imodium.
King no doubt assumed he could waltz in and find a club, which while it was in need of some repair, had enough in the kitty to at least make a start on the yellow brick road of moonbeams and trophies.
Rumours of screams coming out of the Ibrox boardroom akin to the time that Janet Leigh realised that taking a shower at the Bates Motel was not her best idea may or may not be accurate, but we can assume that Mr King was probably shocked at what he saw.
Namely, the reason why Mike Ashley put up so little resistance to King's boardroom coup. He already had his Springbok enemy by the short and curlies and had no reason to say or do anything.
Ashley controls the main sources of revenue. The retail deal he struck with the old board is apparently one of the most profitable that he has ever done. Lest we forget the loans he has given the club in the past which have still to be repaid.
King bragged of ousting Ashley when he won the egm but as so often happens in coups, the money needed to build upon your act of revolution had already gone.
No problem. King often spoke of his extraordinary wealth and how much he was going to pump into the club. Only it hasn't materialised yet and some are wondering if his royal glibness, like the second incarnation of Blackadder, may have been fibbing?
This week saw King's acolyte, Paul Murray, try to palm off the lack of cash injection from his lord and master as him waiting upon approval from the Scottish Football Association for him to take over before he can dish out the loot.
Yet it was bizarre how both of them conveniently forgot to mention this little nugget of detail to the fans and media a fortnight ago when making their brash announcements of big cash being pumped into Ibrox. Strange that.
No matter, we'll soon see the colour of King's money if and when Ashley dons his Bishop of Bath and Wells costume and demands his loan be paid up. Assuming of course King and his motley crew have such wherewithal.
Paul Murray went on a spin offensive this week to try and assure the royal blue loyal that everything was nice and cosy at Ibrox and that the shameless one had everything in hand.
As for all those unpleasant bits that have been causing concern? All the fault of previous boards. Nasty men... how dare they leave such a mess for the new saviours to clean up.
No doubt Murray's nose pipped Pinocchio's to the finishing line as he conveniently forgot that both he and King were both part of the Oldco boards that led to the old Rangers football club flying over Beachy Head cliff faster than Jimmy's scooter in the film Quadrophenia.
Lest Murray forget to also mention that it was Glib Vizier King himself who, while a director of the club, back in June 2012 told the creditors to reject the CVA that could have saved Rangers.
Do you need to be told what happened next?
Yes Paul... such nasty people and it is hoped you and young Dave gave yourselves a damn good talking to.
Murray's 'Comical Ali' routine didn't end there however.
The consortium known as 'The Three Bears' gave Rangers a helping of their porridge by gifting them an unsecured loan of £1.5million which meant that they didn't need to draw upon the second tranche of Ashley's loan. Very generous of them and it shows the validity of their intentions of wanting to get involved with the club.
But for Murray to try and present it as the new board 'snubbing' the big bad ogre Ashley was laughable.
Reading between the lines, having insulted Ashley before the egm and having seen the reality of who really controls the purse-strings at Ibrox after it, an act of grovelling for forgiveness in order to forge a new spirit of (ahem) co-operation was played out and duly snubbed by Ashley. Like all big elephants in the room, he doesn't forget.
In short, the Bears' cash was urgently needed to cover this month's payroll. While that obstacle has been cleared, next month's will still need to be paid.
Not to mention King has still not announced who his NOMAD for the stock exchange is despite telling all and sundry a fortnight ago that he had one.
Lest we also forget that Ashley's original loan still needs to be paid back and boy does young Michael of St James' Park, Newcastle know it.
A crown on a king's head means nothing if you don't have power.
You sense that fact is slowly dawning upon Lady Jane Grey of South Africa.
One hopes for King's sake that Ashley is merciful.... or this could get very nasty.