And so it has proved over time. From the seriousness of war and political governance to trivial matters such as sport and music where a bad review will ensure you'll get no more exclusive interviews with the band whose work you have frowned upon because it wasn't anywhere near as good as their previous release.
Critical analysis appears at times to inflict a heavier blow than a spear in the back - such is the higher pedestal given to ego over reality.
And football clubs and other sporting institutions or individuals have been known to fall into that category.
They like the media when they are praised for winning but should they be criticised for a bad performance, the scribes and broadcasters are immediately bracketed as being part of a global conspiracy.
It's a double-edged sword - especially for the regional press who while they need coverage of the local team to fill pages and airwaves, do not want to give away any any right to publish or broadcast critical analysis.
We have seen recently the case of Swindon Town restricting access to the media saying that they will provide fans with all the news they need via some gimmick called a "fanzai" - the Bill Hicks line about marketing immediately springs to mind.
The editor of Total Sport Swindon, Sam Morshead published this well-argued retort: http://totalswindonsport.com/2015/07/sam-morshead-assessing-swindon-towns-new-media-arrangements/ and he is bang on the mark.
Watered-down news will not cut any ice. Anything controversial that should happen within that club will be dressed up in order to portray themselves in a flattering light or not even reported at all.
The illegal payments scandal that Swindon were found guilty of in 1990. If a similar situation arose today, could you imagine the club getting on their "fanzai" to tell supporters every single detail about how dodgy they've been?
No. That would be your local media's job.
Just imagine it - you're a Swindon fan, your club is telling you via the poncy "fanzai" gimmick that 'everything is wonderful and the lads are really buzzing in training'.
Then out of the blue the FA relegates you two divisions because your club have been a bit naughty on the illegal payments front.
You would be more than entitled to ask, 'why didn't anyone tell us'? And you would be right to do so.
If only there was an independent outlet like a local paper that hadn't been silenced eh?
Of course some football fans don't like it when bad news about their club is reported (http://mattleslie74.weebly.com/blog/having-your-cake-and-eating-it) and tend to resort to unpleasant means towards those who tell it.
Tough. Because those same fans will - as mentioned above - cry, 'why didn't you tell us', if good journalism is not there to do its job.
Unfortunately, there are those scribblers and microphone holders who take the easy way out and pander to clubs on the basis of "we'll give you tit-bits to fill your pages if you don't dig too deep into what we're doing.
As pointed out by Alex Thomson of Channel 4 News: http://blogs.channel4.com/alex-thomsons-view/succulent-lamb-menu-questions/1010
But the supporter who does not subscribe to the 'my club right and wrong' mantra will not be fooled, nor impressed.
In my experience, some sporting institutions, the Glasgow Rocks basketball team for example, take a more adult approach and fully realise the score when it comes to media relations.
Yes the media can be used to publicise your team. But when I worked at the (sadly now defunct) Glaswegian newspaper, the Rocks fully appreciated that such publicity should never come at the expense of critical analysis.
The owner Ian Reid accepted that the only way the memory of a damning report on a bad team display could be erased was for his side to put on a good (and winning) performance in the next game.
To a degree, the Glasgow Warriors rugby club knew this as well - although the wage masters at the SRU would at times try to interfere with content (trying - and failing - to get an audio interview with the Warriors chief-executive pulled off our website five years ago when he said more than he should have done was one example).
Those fans of sport who are wise enough to know when to take the blinkers off, do appreciate being informed by an independent party of any wrong doings within a particular field.
Andrew Jennings' thorough investigation into Fifa had for a long time had many knocking it.
His work has now been vindicated with the recent probe (and arrests) into that organisation by the FBI.
Likewise with David Walsh of the Sunday Times who after years of smears, abuse and even a lawsuit, was proven to be right about Lance Armstrong when the cyclist's murky doping past was proven.
Paul Kimmage continues to probe away at suspected wrong-doing as shown yesterday (http://www.independent.ie/sport/other-sports/paul-kimmage-tour-de-france-leader-chris-froome-would-be-well-advised-to-invite-questions-31386946.html).
What the likes of Swindon Town, your Fifas, your Rangers, your Lance Armstrongs would prefer is gushing praise from a compliant media instead of any investigative analysis that could show the public what's really going on.
For Swindon to come out with such nonsense that fans only need to look to them for all the news about their club, is just putting up a front for "we don't want any outsiders asking too many questions about us".
Now imagine if all we were left with is clubs putting out subjective (and selective) news about themselves?
You would get Pravda-esque bilge such as the type put out by the New Zealand rugby team's website: http://www.allblacks.com/News/27673/the-tight-five-fire-and-brimstone-from-a-very-direct-all-blacks
And not all fans are stupid - no matter what sporting clubs and individuals may believe.
Because a journalist who does not want the comfy life of playing the fawning game (be they mainstream, new media, fanzine or blogger) will immediately twig that all is not being told and will start to scratch at the surface regardless.
If they find something, a situation that could easily have been nibbed at the bud will turn into a public relations fiasco for that club or athlete.
And then the fans will be fully entitled to ask: "Why didn't you tell us?"