Or you may find that something else has added to your story and given you more to go on than you originally had.
For example, Alex Thomson of Channel 4 News certainly found this to be the case when investigating the financial crisis that enveloped (and would ultimately destroy) Rangers FC back in 2012.
Each new revelation discovered by Thomson on this story would usually turn out to being more damning than the one before.
So when current owner of the new Rangers FC Dave King told the Daily Record 12 months ago that he would look to revive the old Rangers, we all waited with baited breath. Selected quotes are as follows:
"We have a vision going forward where I would like to see us taking Oldco out of liquidation and putting assets back into Oldco - putting Rangers back into the old company.
"It would be a good thing to do. It would be back to the traditional Rangers. I think the supporters would like it. It is not economically important but it is something I would like to do.
"It is practically feasible and legally feasible. We just have to get in the position where the liquidators have done everything they can. The club can then be rehabilitated.
"You don’t have to pay 100p in the pound to creditors. If creditors accept a compromise and waive some of the debt it could be 50p or 60p in the pound."
A big exclusive this was for the award-winning journalist who had prised this nugget out of King.
Then one of the creditors emerged to give his thoughts on what King said.
Magician Alan Duncan who had worked with the family section at Ibrox was owed £3200 when Rangers were liquidated back in 2012 - which forced the dad of five to lay off five members of staff.
Of King's stunning pledge he said:
"If the old club are brought back, I want my cash back.
"I am owed £3200 but it isn’t just the money, it was the contract as well, which was worth a lot.
"I built up their family section into the best of its kind in Scotland and they kicked me in the teeth.
“I have had no contact with them since they went into liquidation and haven’t received a single penny."
Since September of last year, it's been 'radio silence' from the fourth estate and indeed King himself on this particular issue.
Given the constant communication between the Glasgow newspapers and King and Rangers' PR partners, Level 5, you would have thought an update on this might have been forthcoming these past 12 months.
Let alone following up with Mr Duncan and other creditors to see if they've heard anything given that bringing Oldco Rangers back from liquidation would have a significant impact on them.
Has King abandoned the grand plan? If so why? If not then why has there been no visible development regarding it?
All part of fulfilling a public service to the creditors and those who still rely on newspapers for information.
Yet the inclination to do this appears to be dormant. Which is peculiar given the enormity of what Dave King had proposed.
However, this is not the first time that King has said something without it being given the scrutiny by those we trust to do so on our behalf.
Yet not much has come in the way of scrutiny - especially as Rangers International Football Club continue to remain a loss-making business without a credit line from a bank.
Lest we forget what outgoing director Derek Llambias said prior to King's Ibrox putsch in February 2015 when he demanded the media ask King for the identity of his NOMAD.
In case you've forgotten, A NOMAD is a firm or company which has been approved by the London Stock Exchange as a nominated adviser for the Alternative Investment Market.
Rangers had one, WH Ireland, but as soon as it became apparent that King would seize power that particular firm did not have enough confidence in King as a prospective owner of the club.
They walked away leaving him to find a new one.
King though soothed all concerns when speaking to the Evening Times prior to succeeding in his takeover attempt:
Yet we waited a day or so but no NOMAD. More days flew by and the lack of a new NOMAD cause one award-winning hack to opine on Twitter that King's credibility risked being dented if a NOMAD wasn't appointed soon.
Given that King failed to appoint a NOMAD - which led to Rangers being thrown off the Stock Exchange - that would mean 'credibility dented'?
Bizarrely though, the NOMAD issue quickly fell off said award-winning hack's radar.
The above are but three examples of claims from Dave King going unfollowed and unscrutnised by an independent and vigorous media.
Which is odd. After all, Hearts fans can recall the scrutiny that former owner Vladimir Romanov came under.
Many Jambos found it uncomfortable reading at the time but will concede in hindsight that the media were doing their job.
Dundee fans will remember the brilliant takedown by Martin Hannan in the Scotland on Sunday of crook Giovanni Di Stefano when he tried to become that club's owner.
Given that Di Stefano would later go on to be jailed for fraud, the media had done its duty to Dundee fans and Scottish football of uncovering this shyster.
Yet someone else's bold claims appear to be getting a free pass from being scrutinised by those who we trust to do this.
Especially in the case of Dave King promising to revive the old Rangers from liquidation with creditors at long last receiving some recompense.
A year on from his stunning revelation there has not been a follow-up to see how his grand plan is materialising.
Or has his plan gone up in a puff of smoke usually associated with Alan Duncan's magic shows.
After all, 276 creditors deserve to know if King was being genuine or just glib and shameless.