You would think that Hearts had run over a number of peoples' dogs given the furore this week regarding the completion of their new main stand.
"It's PC gorn maaaaaaaaaaaaaaaaaaaaaaaaaaaaad", was the predictable reaction from many a numbskull following the makers of the popular Football Manager game's decision to include gay footballers in their edition for 2018.
If a Scotland manager has left the stage then it must be time to wheel out the old "Get Fergie In" headlines.
The bold footballing experiment came to a halt earlier today following Hearts' dismissal of manager Ian Cathro.
"When I came into football, I said I would like to make a contribution in the wider sense, so you’ve got to put your money where your mouth is" - Ann Budge, December 8th, 2015
We had such high hopes when she arrived.